In our course, we introduce the 3 Pillars of SEO.
These pillars are the foundation to any good SEO strategy. We also provide actionable tips that you can implement on your website right now to improve your SEO.
Get found on Google by learning the basics of SEO and implementing them on your website today!
Welcome to our mini course on SEO!
This mini course introduces what we like to call “The Three Pillars of SEO”. Those pillars are Site Structure, Content, and Links. Each pillar works together to make a strong foundation for your websites search engine optimization.
In the videos that follow we will break down each of these pillars and provide practical tips that you can do to improve your website in each of these areas.
The structure of your website is very important.
Google expects websites to be built a specific way and in a specific hierarchy when it comes to the way your text is coded. Your images need to be optimized and videos should be hosted on 3rd party streaming services.
There are a lot of factors that are part of your site structure. Many of them will be determined by your web designer, but it is still important to have good understanding of how your site structure can impact your search engine optimization.
Google loves new content.
Anytime you can add new content to your website, you should be doing it. Blog posts are typically the most common form of content. But it could also be video, podcast episodes, new products, testimonials, or website updates.
We will talk about how to create great content and how to gear it for Google.
High-quality backlinks from high-traffic websites are like SEO gold.
When we say links, we mean “back-links” or links that come from other websites that point to your website. Getting backlinks can take a lot of time.
We will break down steps to getting great backlinks and some places to find websites that will allow you to post content with backlinks to your website.
We created a checklist that helps you put all of this together.
While it is not one of the “pillars”, keyword research is a crucial part of SEO and is integrated into each of the three pillars.
Once you have a good idea of which keywords you want to rank for, simply follow the checklist and work your way through checking your site structure, content, and links.
>> SEARCH ENGINE OPTIMIZATION FOR SMALL BUSINESSES
Search Engine Optimization or SEO is one of the most complicated topics in digital marketing.
While we know a lot about this subject, we thought it would be beneficial to do a deep dive study on what is changing in SEO. Google is continuously altering its algorithm, and people's search habits are changing.
Learn actionable steps for improving your ranking on Google.
If you would like to speak to an SEO specialist about your website, schedule a call with The Virtual Marketing Directors today. We will help answer any questions you have and can even create a custom SEO strategy for your website.
Schedule a call today!
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The Virtual Marketing Directors 2023