10/10/2021

Weekly Web Tips Ep. 11: What Is SEO?

Podcast

Search Engine Optimization is one of the most confusing topics for small businesses. 


  • How do you get to the first page on Google?  
  • How do you get into the top 3?  
  • How important is it?  
  • How much money should you invest in SEO?  


We are starting a series that will dive deep into the world of SEO and hopefully shed some light on how you can start seeing more organic traffic get to your website.  


Today we talk about the importance of getting onto the first page.  


** Hint: only 1% of people make it to page 2 when Googling.  So if you are not on the first page, you are not getting found. **


Also, have you ever wondered how Google took over all of the other search engines?  


We talk about how Google set itself apart from all of the competition.  


Once you understand how Google works you will have a better understanding of how search engines work.


But what if you don’t know how much traffic you are getting right now??  


You need to know how many monthly visitors you are getting. 


You can get a free Google Analytics account right here.  It is easy to get started and start collecting data.  


Next week we will unveil our 3 Pillars of SEO, so stay tuned!

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Hi there! I am David McArdle, the founder of the Virtual Marketing Directors.  I wrote this article you just read. When I am not writing content or building websites for my clients, I can usually be found playing pickleball with my son or riding my road bike with my wife through the cornfields of Indiana. I have been blessed in so many ways and I truly enjoy simplifying the crazy world of digital marketing for my clients. I have spent years perfecting the art of website design, search engine optimization and branding, as a Storybrand Guide. I am very excited to be diving into the deep end of AI to help my clients explore options for business growth through this new technology.

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